Our “Type A” approach is what makes Ink PR different from other firms. We create a PR program that takes advantage of our access to top media as well as influential players and our clients are constantly featured in the top tier media outlets.
-Courtney, Founder
Case Studies
BOBBY BERK
Ink PR partnered with Bobby Berk in 2012. We have since developed his reputation as one of the world’s most sought-after interior and product designers. In addition to supporting the growth of his own retail line, Ink PR was instrumental in establishing Berk as an expert in the design industry, leading to his current role as one of the “Fab Five” on Netflix’s Queer Eye. Among the projects Ink PR led for Bobby is the launch of his first wallpaper collection with Tempaper as well as Berk’s own line of furniture with A.R.T. Furniture. Over the years, Ink has worked closely with top editors and influencers on Berk’s behalf, resulting in media placements in top-tier publications including but not limited to The New York Times, Architectural Digest, Elle Decor, Domino, Business of Home, and more.
LAUREN WILLIAMS ART & HOME
Ink PR has increased mainstream recognition of fiber artist and tastemaker Lauren Williams of Lauren Williams Art & Home. While Lauren’s work was an industry “trade secret” for years, she was not well-known outside of an inner circle of design industry professionals. Through a results-driven campaign that led to profiles in Interior Design, Lonny, and Apartment Therapy, Ink PR was able to greatly increase public awareness of Williams’ work–which facilitated numerous commissions as well as an increase in sales volume nationally.
TIDELLI OUTDOOR LIVING
Tidelli approached Ink PR with a mission to increase its presence in the domestic luxury outdoor furniture market. Executives at Tidelli felt their brand was well known globally while lacking brand awareness in the United States and were also looking to increase sales volume in the North American market. Ink PR created a bespoke media campaign incorporating Tidelli’s online rug simulator to engage top designers and tastemakers. Following extensive press outreach, Tidelli was covered in top North American media outlets including The Wall Street Journal, The New York Times, Interior Design, House Beautiful, Business of Home, and Home Accents Today, among others.
ANGELA HARRIS FOR PHILLIPS COLLECTION
Ink PR managed all elements for the launch of Angela Harris’ furniture line for the Phillips Collection. Created by Founder, Principal, and Creative Director at TRIO Environments, Angela Harris, the collection is the latest in the Phillips Collection’s award-winning organic contemporary furnishings line. As a to-the-trade-only company, it was important that Ink PR reach the right audience of interior designers, retailers, and design firms. Through a targeted, one-to-one campaign, Ink PR secured coverage in all top trade publications, including Home Accents Today, Furniture Today, Business of Home, Luxe, and Interiors, among others.
Case Studies
BOBBY BERK
Ink PR partnered with Bobby Berk in 2012. We have since developed his reputation as one of the world’s most sought-after interior and product designers. In addition to supporting the growth of his own retail line, Ink PR was instrumental in establishing Berk as an expert in the design industry, leading to his current role as one of the “Fab Five” on Netflix’s Queer Eye. Among the projects Ink PR led for Bobby is the launch of his first wallpaper collection with Tempaper as well as Berk’s own line of furniture with A.R.T. Furniture. Over the years, Ink has worked closely with top editors and influencers on Berk’s behalf, resulting in media placements in top-tier publications including but not limited to The New York Times, Architectural Digest, Elle Decor, Domino, Business of Home, and more.
LAUREN WILLIAMS ART & HOME
Ink PR has increased mainstream recognition of fiber artist and tastemaker Lauren Williams of Lauren Williams Art & Home. While Lauren’s work was an industry “trade secret” for years, she was not well-known outside of an inner circle of design industry professionals. Through a results-driven campaign that led to profiles in Interior Design, Lonny, and Apartment Therapy, along with a collaboration with designer Emily Henderson, Ink PR was able to greatly increase public awareness of Williams’ work–which facilitated numerous commissions as well as an increase in sales volume nationally.
TIDELLI OUTDOOR LIVING
Tidelli approached Ink PR with a mission to increase its presence in the domestic luxury outdoor furniture market. Executives at Tidelli felt their brand was well known globally while lacking brand awareness in the United States and were also looking to increase sales volume in the North American market. Ink PR created a bespoke media campaign incorporating Tidelli’s online rug simulator to engage top designers and tastemakers. Following extensive press outreach, Tidelli was covered in top North American media outlets including The Wall Street Journal, The New York Times, Interior Design, House Beautiful, Business of Home, and Home Accents Today, among others.
ANGELA HARRIS FOR PHILLIPS COLLECTION
Ink PR managed all elements for the launch of Angela Harris’ furniture line for the Phillips Collection. Created by Founder, Principal, and Creative Director at TRIO Environments, Angela Harris, the collection is the latest in the Phillips Collection’s award-winning organic contemporary furnishings line. As a to-the-trade-only company, it was important that Ink PR reach the right audience of interior designers, retailers, and design firms. Through a targeted, one-to-one campaign, Ink PR secured coverage in all top trade publications, including Home Accents Today, Furniture Today, Business of Home, Luxe,and Interiors, among others.
